Fixing Brassy Hair Tones
Living in Jacksonville Beach, where the sun shines nearly year-round and the beach is just a stone’s throw away, your hair is constantly exposed to the elements. Whether you’re sunbathing at Neptune Beach, or spending weekends poolside in nearby Ponte Vedra, the sun and chlorine can dull your bright blonde locks. If you’re a blonde beauty—whether by birth or with the help of the talented stylists at Solstice Salon & Boutique—you probably know that brassiness can be a constant battle.
What causes brassiness, you ask? Well, those warm yellow and orange tones sneak into your hair thanks to factors like sun exposure, saltwater, pool chemicals, and even hard water from your taps. Over time, these environmental aggressors strip your blonde of its fresh, cool tones, leaving you with a hue that’s less “beachy blonde” and more “brassy mess.” But fear not! There’s an easy fix that will help to keep your hair looking like you just stepped out of the salon: purple shampoo.
If you’ve never used purple shampoo before, allow us to introduce you to the magic. Here at Solstice Salon & Boutique, we stock the best purple shampoos that not only cleanse your hair of impurities—like oil, buildup, and chlorine—but also tone it to restore your cool blonde look. The science behind it is simple yet effective: purple pigments in the shampoo counteract the warm, yellow tones in your hair, much like the way purple tones enhance the stunning sunsets we experience over the Jacksonville Beach Pier.
Why purple, you ask? It all comes down to basic color theory, something we all learned in elementary school. Purple and yellow sit opposite each other on the color wheel, meaning they neutralize each other. When you wash your hair with purple shampoo, the purple pigment cancels out the unwanted yellow tones, leaving you with the cool, ashy blonde shade that every beach babe in Jax Beach craves.
Whether you're enjoying a day at the Jacksonville Beach Pier or soaking up the rays on the boat all day, purple shampoo can keep your hair looking fresh and salon-ready between appointments. Plus, with Solstice Salon & Boutique located conveniently in Jacksonville Beach just off of Beach Boulevard you can stop by anytime to pick up a bottle.
Don’t forget: regular use of purple shampoo can keep brassiness at bay all summer long. If you're one of the stunning blondes we love to see here at Solstice Salon & Boutique, swing by on your next visit to stock up on the best purple shampoos and toning products. Your blonde will thank you!
